Resources Library by ANA

Ahead of the curve

Catalogue: Congress 2023

Author: Sven Meijer

Company: Objective Platform

October 5, 2023

Purpose in Asia

90% of people in Asia want brands to do something about the issues they care about. But what do they care about? And what exactly do they want brands to do? Let us tell you more.

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Anne Rayner, Rebecca Southern, Vanessa Gibbon

Company: Kantar

November 2, 2020

Reaching consumers in the digital moments that matter

This research has been a key contributor to our Global Media Transformation. Helpings us shift from a Mass Reach Big brand story telling approach to adding a complimentary model of reaching consumers with signals in those digital moments that...

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Author: Nic Umana

Company: Mars Wrigley

June 18, 2020

Translating insight into action

The 3 takeaways of the presentation:- Learn how to influence short-term and long-term decision-making within the organisation.- Determine how to design insight reports that connect with different audiences.- Uncover the benefits of flexibility within...

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Author: Charles Wilson

Company: New Balance

June 18, 2020

Forget me not - Traditional & new methods to answer modern questions: Q&A session

Q&A Session, Forget me not - Traditional & new methods to answer modern questions.

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Authors: Sara Picazo Lutton, Gabriela McCoy, Nic Umana

June 18, 2020

Focus group fails: How to save the humans (and the brands)

F*ck Focus Groups: The case for human first fearless research.3 takeaways:- It's easy to default and focus on what matters to the business. It's braver - and smarter - to put humans at the heart of everything we do. Let's begin with our humans and...

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Author: Gabriela McCoy

Company: Bacardi

June 18, 2020

Using semiotics in a brand audit

In the midst of the fourth Industrial Revolution, more than one-third of the skills we believe are essential for today's workforce will have changed according to the Future of Jobs Report from the World Economic Forum. ESOMAR in partnership with...

Catalogue: Webinars 2020

Authors: Chris Arning, Manisha Dikshit, Dinesh Ramchandani

May 6, 2020

When the nip becomes a bite

FMCG is experiencing a new wave of competition from Challenger brands. What is the Challenger story in India? Who are they, what are their strategies and most importantly, how should the established players protect and prevail. This presentation...

Catalogue: Congress 2018

Author: Ritanbara Mundrey

September 23, 2018

Modeling insights with ESPN

Measuring the media effectiveness, by ESPN, for luxury brands in Latin America.

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Cynthia Rivera, Jelle Lock

May 14, 2018